The shoelords residing over Japan’s Visvim have decided to share the philosophy of their product, giving the shoe-loving public a better understanding of what the brand’s all about. Visvim recently posted FOLK Vol. 1 on their web site, a feature which expands upon the thought process behind their footwear – it’s like a collection of artist’s statements for Visvim’s highly praised creations. Here’s an excerpt from the blurb on the spectacular Virgil Boot:
‘How do we know when a made thing is good? Good craftsmanship makes us happy, so we naturally want to make good things. This holds true whether we manage a brand or design a specific product. It’s practically impossible to innovate a high-quality product in such a short, three-month business quarter. Yet we’re often told the exact opposite.
Advertisements claim that new and groundbreaking products have appeared in stores overnight, but this is pure marketing. If we move past these bluffs, we can find signs that hint where we should go next. We can only move forward as long as the process of discovery keeps its momentum, and this cannot happen if there is not meaning for a product to exist.’
visvim Beard Boots-Folk for the Black Sense Market
Visvim ’73 Folk’ Boot
Visvim Abarth Moc Denim Folk
visvim 7 Hole ’73 Folk FIL Exclusive
Visvim Hockney-Folk New Colour
