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adidas offer us a humorous look at the creation of its ‘Primeknit’ material, first introduced during the London 2012 Olympics. Not just for ‘Lazer Pterodactyls’ anymore, ‘Flyknit’ represents a new trend in manufacturing that emphasizes the highest levels of efficiency and little-to-no waste in the production process. Currently there is some contentious debate surrounding adidas’ ‘Primeknit’, since Nike claims it’s just a little too similar to their ‘Flyknit’ offering. We think there’s plenty of knitting to go around for all of us.
Erik R. Adler
Editorial Director at Alpha Brand Media
Erik R. Adler is the Editorial Director for the EveryGuyed Network. The Founder of GoRevolver.com and #Seinstagram. He's what you might call 'Man Pretty'
Latest posts by Erik R. Adler (see all)
- Bally Celebrates 1953 Ascent Of Everest With Boot Capsule Collection - May 31, 2013
- News: Adidas’ “Stan Smith” To Return In 2014 - May 31, 2013
- Ronnie Fieg x Sebago Summer 2013 ‘Schooner’ & ‘Dockside’ Shoes - May 30, 2013
