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adidas Running has released a teaser showcasing their new ‘Boost’ technology. With the claim that “this will change running forever,” adidas’s newest cushioning technology is composed of thermoplastic beads that are fused together, forming the midsole of the shoe. Based on the video, the results seem pretty undeniable when compared to a traditional EVA sole.
Erik R. Adler
Editorial Director at Alpha Brand Media
Erik R. Adler is the Editorial Director for the EveryGuyed Network. The Founder of GoRevolver.com and #Seinstagram. He's what you might call 'Man Pretty'
Latest posts by Erik R. Adler (see all)
- Jordan Melo M9 “Puerto Rico” Sneaker - June 1, 2013
- Bally Celebrates 1953 Ascent Of Everest With Boot Capsule Collection - May 31, 2013
- News: Adidas’ “Stan Smith” To Return In 2014 - May 31, 2013
