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Long ago, a shoe endorsement was the pinnacle of an athlete’s commercial success. Then, Michael Jordan arrived and became the first athlete to be a “brand.” After the first pair of Nike “Air Jordan” basketball shoes rolled out, the former Chicago Bulls guard elevated his profile from superstar to transcendent, cross-over commercial icon. Now, almost 30 years since the first sneakers debuted and nearly a decade since Jordan retired as a pro athlete, his brand endures and continues to perpetuate his basketball legacy. All trademarks and copyrights belong to their respective owners.
Erik R. Adler
Editorial Director at Alpha Brand Media
Erik R. Adler is the Editorial Director for the EveryGuyed Network. The Founder of GoRevolver.com and #Seinstagram. He's what you might call 'Man Pretty'
Latest posts by Erik R. Adler (see all)
- Stussy Deluxe x Converse CX-Pro Ox Summer 2012 Sneakers - April 24, 2013
- Givenchy Velcro-Strap Mid-Top Sneakers - April 23, 2013
- Supreme x Nike SB “Tennis Classic” - April 22, 2013
