Gourmet takes their fantastic Spring/Summer 2013 footwear collection to the beaches of St. Bart’s for this very NSFW lookbook. Directed by David Dinetz and Dylan Trussell, this lookbook has to be one of the first footwear offerings to feature nudity, but hey, we’re not complaining.
Tag Archives: Video
Video: Mollusk x Generic Surplus “Shoes For The Subconscious”
For Spring 2013, Mollusk and Generic Surplus have shared insights into California culture to create a casual shoe that celebrates the California coast and echoes the lifestyle of today’s modern adventurer. We’ve aimed to design a shoe whose style and functionality transfers seamlessly from beachside activities to day-to-day city life. The Mollusk shoe comes in brown, washed black, and navy suede and is now available at Mollusk and Generic Surplus retailers worldwide. You can pick up a pair here.
adidas’ “Adivisionaries”: Mr. Omori
With the popularity in technical running footwear ever increasing, adidas delves into a day in the life of Mr.Omori for the first of the films in their “Adivisionaries” series. The master craftsman began working for adidas in 1999 bringing his techniques of hand cutting shoe patterns which helped create innovative shoes such as the adizero family. Mr.Omori’s dedication to his work attracted attention from all over the world, helping create shoes for legendary athletes for over 50 years. This intimate glimpse into his life documents his unique approach to his work and how in today’s mass production world, traditional hand crafted techniques still have an integral place.
Dr Martens Spring/Summer 2013 Lookbook Video
Dr Martens present their Spring/Summer 2013 collection with a smart lookbook video. Looking back towards their iconic appropriation by groups like the punks and skins of 70′s Britain, Dr. Martens feature Fred & Nick of Pulse Films for the video. ”Tribes are not just premised solely on style, but also by substance. A shared attitude, a spirit, an instinct. For many, their first pair of Dr. Martens is both a statement of self expression and a stamp of belonging. An individual style, connected by a united spirit.”
Video: Discussing “Boost” Technology with adidas
Hypebeast sat down with some key players at adidas during the recent unveiling of their ‘Boost’ technology and put together this great video explaining exactly what it is. Each sole made from this innovative material is comprised of approximately 2500 EVA foam ‘energy capsules’ that absorb the impact from each stride and uses that stored energy to propel the user: translating into more speed and longer endurance in running. Teaming up with German textile giant BASF, adidas believes they are on to the next big thing in terms of EVA-derived soles. What do you think?
Video: Ni Ling & Dwayne Wade Present “Make Your Own Way”
In a blockbuster collaboration, NBA All-Star Dwayne Wade has teamed up with Chinese athletic wear powerhouse Ni Ling to create his pro-model sneaker, the “Way of Wade”. With a campaign titled, “Make Your Own Way” the video showcases Wade’s partnership with the brand and provides a few glimpses into the expansive sneaker offering (last count there are 25+ colorways to choose from). Check it out.
Video: Gourmet x Ludwig Van “Utility Project” Footwear Collaboration
Ludwig Van, an outfit known for sourcing insanely rare deadstock vintage pieces, has teamed up with Gourmet on this “Utility Project” line of sneakers. Utilizing original fabrics sourced by Ludwig Van, two Gourmet sneaker silhouettes – the Cinque and Quattro Skate – received a new life and aesthetic. Consisting of two halves, the first half, dubbed “DDR” utilizes original German “Raindrop Camouflage” from the 1960′s. The second, titled “Kilgore,” makes use of original US Army twill from the early 1970s and dead-stock “Walls Outdoor Duck” canvas. Vegetable-tanned leather accents, terry cloth liners and custom shoe bags and boxes complete the offering.
Video: ESPN’s “Gotta be the Shoes” Celebrates 50 Years of Jordan
Long ago, a shoe endorsement was the pinnacle of an athlete’s commercial success. Then, Michael Jordan arrived and became the first athlete to be a “brand.” After the first pair of Nike “Air Jordan” basketball shoes rolled out, the former Chicago Bulls guard elevated his profile from superstar to transcendent, cross-over commercial icon. Now, almost 30 years since the first sneakers debuted and nearly a decade since Jordan retired as a pro athlete, his brand endures and continues to perpetuate his basketball legacy. All trademarks and copyrights belong to their respective owners.
Video: Stance Spring/Summer 2013 Lookbook
Stance produces a dynamic video lookbook to showcase their Spring/Summer 2013 sock collection. A brand that’s revitalized the sock as a means of sartorial expression, Stance has brought complex designs and innovative elements into an often afterthought element of our daily dressing. Featuring a grungy backing track by Tame Impala, individuals like Nick Garcia and Greyson Fletcher showcase the best that Stance has to offer in 2013. Enjoy.
Video: adidas Originals ‘Blue Collection’ 2013
adidas Originals Blue is a collection designed with understated styling and quality tailoring in mind, innovating classics with modern character. The spring/summer 2013 lookbook exclusively features people within the creative industry to model the collection. This season’s cast presents London talents, including Peter and Kerry, dynamic music duo; Chantelle Lue, working in the press department for acclaimed architect Zaha Hadid; and Chris Gove, part of menswear label Percival.
