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Generic Surplus roots its philosophical existence to 1997, when founders Brandon Day and Kevin Carney conceptualized a “Newdult”, tired of flashy street wear and overpriced luxury. Generic Surplus has since grown to be a showcase of the great American tradition of restraint, practicality, and simplicity. Generic Surplus is widely renowned for their military inspired ‘surplus’ appeal and attainable price points.
Latest posts by theshoebuff (see all)
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