Video: “The Proper Sneaker” A Film by Camille Tanoh

“A Proper Sneaker” explores the idea of what makes a perfect sneaker. Material, construction and aesthetic are all explored in this visually appealing film by Camille Tanoh. Crafted in Italy, the video helps to demonstrate what makes a classic a classic and how this is achieved. To shop Camille Tanoh’s new sneaker offering you can head here.

Video: Sneaker Freaker Celebrates 20 Years of the Reebok Insta Pump Fury

Having celebrated the Reebok Insta Pump Fury in their Issue 29, Sneaker Freaker has “produce(d) a short film that shines a light on one of the most intriguing and polarizing footwear designs of all time.” Starting in a Fuzhou, China factory where the shoe is manufactured, the video sees the reunion of Steven Smith and Paul Litchfield; the original designers of this iconic shoe.

Video: A Look at Prada’s new Driving Shoes

Prada Driving Shoes are crafted with attention to every detail, and hand-stitched using the most intricate techniques. A single expert shoemaker carries out the 200 steps of the process, assuring a lasting, superior quality and excellent product. In addition to Saffiano leather and calf suede, Prada uses fine ostrich and crocodile skins which add to the sophistication and exclusive nature of the shoes.

Video: Sole Collection Presents “Everything You Need To Know About Nike’s Roshe Run”

Nike’s Roshe Run silhouette has been nothing sort of an immense success; having seem multiple iterations and collaborations in only a few seasons of the style’s existence. Sole Collector recently released a video unveiling the true inspiration behind the popular design. Designed by Dylan Raasch, the Roshe Run went through 16 different design editions before one was finally deemed as being perfect. The inspiration for the silhouettes came from a Roshi Zen Master (“Roshi was changed to “Roshe” for legal reasons). A fantastic video full of interesting facts, this is well worth a watch.

Video: Wieden + Kennedy Presents First Nike Commercials

Advertising firm Wieden + Kennedy has dug deep (very deep) into their archives to assemble a collection of three of the first national broadcast spots for a little footwear company called Nike. Revolutionary at the time, the commercials are almost comical in terms of the outdated ‘technology’ they tout as being key to Nike’s footwear. Still, you can’t knock them that much, since these commercials launched an athletic wear dynasty.

Video: U-Dox Presents “Sneakers: The Complete Limited Editions Guide”

U-Dox gives us a supplementary video look at their recent book release ‘Sneakers: The Complete Limited Editions Guide”. Featuring interviews with Tinie Tempah, Eliza Doolittle and many more on their love of sneaker culture and extensive personal collections, the video also gives the uninitiated a look at the book itself, which features over 300 of the top limited edition kicks to be released over the past 10 years. For more about “Sneakers: The Complete Limited Editions Guide” or to pick one up, head here.

Video: Nike’s Rob Dolan Looks at the Flyknit Lunar 2 Sneaker

Nike Senior Design Director, Rob Dolan takes us inside the Flyknit revolution and the updates for the design of the Nike Flyknit Lunar2. The magic of Flyknit Lunar2 comes through pairing the powerful and ultra light Nike Flyknit upper with the super soft an responsive Nike Lunarlon cushioning.

Video: adidas Originals “The Return of Stan Smith”

To celebrate the return of the Stan Smith, a host of international talent from the worlds of music, sport and screen came together to reveal what the sneaker means to them. The trailer includes anecdotes from actors Will Arnett, Max Greenfield and Ana Girardot; Tennis Star Andy Murray; singer-songwriters Sky Ferreira and Momo Wu, DJ’s Kim Ann Foxman and Terranova; designers Lucio Castro and Louis-Marie Castelbajac; as well artists Hisham Akira Bharoocha and Xander Gaines.